Post by divacress on Oct 10, 2023 4:08:11 GMT -5
A place marketing strategy, like any other type of marketing, should be carefully prepared. First of all, you need to take care of 5 basic elements. Which ones are we talking about?
Actual goals and a specific audience
Territorial marketing will work well where criteria directly related to the target and goals have been specified. It is worth using the SMART model, which will allow you to understand what exactly you are trying to achieve in the promotional activities you are developing.
Graphic design
The coat of arms often turns out to be an insufficient Phone Number List distinguishing feature of the city, which is why representatives of the authorities decide to go a step further. They undertake to create a logo or promotional slogan that will reflect the nature of the promoted area.
For example, Poznań combines Eastern human resources with popular Western ideas through the slogan "Eastern Energy, Western Style". The viewer's mind then develops an image of a city that serves as a link between Western and Eastern Europe.
Promotion places
Place marketing is not limited to posters, advertising slogans or innovative logos. The path to success is to try to find a product, service or value around which you can build a comprehensive city marketing strategy.
What does it mean? The originators refer to the atmosphere prevailing in a given region ("Poznan* - the city of know-how"), the food (swietomarcińskie croissants in Poznań) and even the architectural style ("Toruń - Gothic to the touch").
City placement
City placement means "locating a city". This is a situation when a given place becomes the background for events occurring in film productions, books or games. New York is a territorial marketing tycoon, where the plot of the series "The Friends" and "How I Met Your Mother" is set.
Channel selection
In place marketing, the selection of the channel to reach the recipients plays an extremely important role. The promotion of the city is supported by external media, online practices and mainstream media. Making a decision about what tools you will use and in what places you will advertise depends on your target profile, your goals and your budget.
Actual goals and a specific audience
Territorial marketing will work well where criteria directly related to the target and goals have been specified. It is worth using the SMART model, which will allow you to understand what exactly you are trying to achieve in the promotional activities you are developing.
Graphic design
The coat of arms often turns out to be an insufficient Phone Number List distinguishing feature of the city, which is why representatives of the authorities decide to go a step further. They undertake to create a logo or promotional slogan that will reflect the nature of the promoted area.
For example, Poznań combines Eastern human resources with popular Western ideas through the slogan "Eastern Energy, Western Style". The viewer's mind then develops an image of a city that serves as a link between Western and Eastern Europe.
Promotion places
Place marketing is not limited to posters, advertising slogans or innovative logos. The path to success is to try to find a product, service or value around which you can build a comprehensive city marketing strategy.
What does it mean? The originators refer to the atmosphere prevailing in a given region ("Poznan* - the city of know-how"), the food (swietomarcińskie croissants in Poznań) and even the architectural style ("Toruń - Gothic to the touch").
City placement
City placement means "locating a city". This is a situation when a given place becomes the background for events occurring in film productions, books or games. New York is a territorial marketing tycoon, where the plot of the series "The Friends" and "How I Met Your Mother" is set.
Channel selection
In place marketing, the selection of the channel to reach the recipients plays an extremely important role. The promotion of the city is supported by external media, online practices and mainstream media. Making a decision about what tools you will use and in what places you will advertise depends on your target profile, your goals and your budget.