Post by account_disabled on Jan 23, 2024 23:42:48 GMT -5
John Mueller of Google advises site owners that a website should have at least some unique content at the top of the page. As an SEO best practice, the top of the fold area of a website should have at least some content that is unique to that page. This is recommended by Google's John Mueller during the weekly SEO chat recorded on June 4th. A site owner named Jameson Sansone asks Mueller a question about repeating the same content in the header area of multiple websites. To be specific, Sansone is restructuring his site's blog and aims to use the same banner, the same title, the same body of text, and the same set of links at the top of all topic pages.
He seeks Mueller's opinion on this idea, knowing that Google wants to see the actual Job Function Email Database content when it crawls a web page. How important is it that the above fold content is unique on each page? As it turns out, Google considers it quite important that at least some above-the-line content be unique to the page it's on. Here is Mueller's full response. The importance of unique content above the fold It is unrealistic for a website to have 100{226e8b37fe7e5901b0cddbf9f361290997096c19a090a1c748ad2d87f01ce5fe} unique content over all websites. There will always be content that is repeated across multiple pages, such as a navigation menu, or a banner, or other elements that typically appear at the top of a page. However, site owners should aim to put at least a minimal amount of unique content above the lines.
It's fine to have the same generic image at the top of a page, says Mueller, as long as it's balanced with content that doesn't appear elsewhere on the page. “The important part for us is really that there's an amount of unique content in the top HEADER area. So if you have a banner at the top, and you have a general hero image at the top, that's totally fine. But some of the HEADER content above must be unique to that page. And this can be something like a title that is visible in a minimal case. But at least some of the above content should be unique. So that's kind of the guidance we have in that direction. " It seems like site owners can get by with a minimal amount of unique content above the lines, although more is probably better. If your site design limits you to a small amount of custom content in the top fold area, aim to include something that is useful for ranking purposes. Including something that is relevant to what the page needs to rank for can prove to be an effective strategy.
He seeks Mueller's opinion on this idea, knowing that Google wants to see the actual Job Function Email Database content when it crawls a web page. How important is it that the above fold content is unique on each page? As it turns out, Google considers it quite important that at least some above-the-line content be unique to the page it's on. Here is Mueller's full response. The importance of unique content above the fold It is unrealistic for a website to have 100{226e8b37fe7e5901b0cddbf9f361290997096c19a090a1c748ad2d87f01ce5fe} unique content over all websites. There will always be content that is repeated across multiple pages, such as a navigation menu, or a banner, or other elements that typically appear at the top of a page. However, site owners should aim to put at least a minimal amount of unique content above the lines.
It's fine to have the same generic image at the top of a page, says Mueller, as long as it's balanced with content that doesn't appear elsewhere on the page. “The important part for us is really that there's an amount of unique content in the top HEADER area. So if you have a banner at the top, and you have a general hero image at the top, that's totally fine. But some of the HEADER content above must be unique to that page. And this can be something like a title that is visible in a minimal case. But at least some of the above content should be unique. So that's kind of the guidance we have in that direction. " It seems like site owners can get by with a minimal amount of unique content above the lines, although more is probably better. If your site design limits you to a small amount of custom content in the top fold area, aim to include something that is useful for ranking purposes. Including something that is relevant to what the page needs to rank for can prove to be an effective strategy.